wechat_2ppl

How WeChat’s 600 Million Users Spell Out Big Profits For Brands

The top Chinese mobile messaging app just hit a stunning 600 million users, and they can now use its...
wechat2092

Chinese Shoppers Have Gone Mobile. So Should Brands

As netizens in China spend less time on PCs, increasingly plugged into their tablets and smartphones...
WeChat currently has over 300 million users

2013 Outlook: Premium Brands In China Can’t Ignore WeChat

For premium brands, mobile is now the key to reaching China's tech-savvy, young consumer: not only t...
A Cadillac ELR car is displayed during the 2012 Beijing International Automotive Exhibition in Beijing, China. The automaker sold 27,073 Cadillacs in China in the first 11 months, compared with 370,559 units for industry leader Audi. Photographer: Lintao Zhang/Getty Images

Cadillac’s China Ambitions May Lure Younger Crowd

While it may seem that Cadillac's China expansion plan is aimed at converting an older, wealthier cr...
Coach soft-launched its e-commerce functionality on November 1

Coach Set For China E-Commerce Launch: Is It A Game-Changer?

To explain the benefits of its online store, Coach included "10 reasons" consumers should shop onlin...
Burberry's digital efforts are considered to have been mostly successful in China

For Luxury Brands, Is Weibo Still Worth It?

For luxury brands hoping to capture the hearts and minds of younger Chinese consumers, for the last ...