lamborghini

China: This Week In Digital Luxury Marketing

A roundup of ongoing digital campaigns on China’s social media, featuring Lamborghini, TAG Heuer, ...
China's "essayist" luxury consumer frequent desires new experiences, and are just as eager to share them. (UM)

How To Engage China’s Traveling ‘Essayist’ Luxury Consumers

A new report by Universal McCann finds that global Chinese luxury consumers are eager to both seek o...
THE Burberry Prorsum womenswear Autumn/Winter 2014 fashion show, which was live-streamed online and heavily promoted on Chinese social media. (Burberry)

5 Ways Burberry Beat The China Slowdown With Double-Digit Growth

As luxury brands continue to feel the effects of China's GDP slowdown and anti-corruption crackdown,...
Lane Crawford

China: This Week In Digital Luxury Marketing

A roundup of ongoing digital campaigns on China’s social media, featuring Ferrari, Lane Crawford, ...
China's new selfie apps feature brand tagging, where one shows off what one is wearing. (Pinco)

‘Brand-Tagging’ Mobile Apps: China’s Next Selfie Sensation

Apps featuring the capability to tag brands are making waves in China, providing a huge opportunity ...
Mandarin Oriental_crop

China: This Week In Digital Luxury Marketing

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Mandarin Orie...
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