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Campaign Spotlight: Toms Combines CSR and Selfies for ‘One Day Without Shoes’

Toms is targeting China's young CSR-minded consumers with new features in its "One Day Without Shoes...
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Meet Mr. Bags, China’s Handbag Guru Who’s Captured the Attention of Fendi and Galeries Lafayette

He may have studied international relations, but it's his expertise on the luxury purse scene that i...
McLarenWeibo

Op-Ed | Why China Luxury Marketers Can’t Forget Weibo

The massive popularity of WeChat doesn't mean luxury brands should neglect their presence on microbl...
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Campaign Spotlight: Gucci Reinvents Tian Pattern on Social Media through #GucciGram

Artists from around China and the rest of Asia take part in Gucci's latest #GucciGram social media c...
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How a Creative Holiday Campaign Boosted a Spanish Retailer’s WeChat Following Nearly 500%

For Chinese New Year, El Corte Inglés leveraged top WeChat influencers to gain serious traction wit...
A screenshot of Tory Daily's feature on Shanghai stylist Leaf Greener.

Global Message, Local Channels: Tory Burch’s Content Marketing Strategy Extends to China

As more luxury brands embrace online content marketing, Tory Burch's creative director Honor Brodie ...
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