WeChat is the top social tool for affluent mainlanders looking for information on luxury brands. (Jing Daily)

WeChat Reigns As Top Social Influencer For China’s Luxury Shoppers

A new survey finds that WeChat has a bigger impact on Chinese luxury shoppers' purchase choices than...
ThoughtfulChina

When Should Brands Use Chinese Culture In Social Media Campaigns?

From Chinese-language puns to Chinese humor, many global companies have tapped into local culture to...
thoughtful china

How Brands Can Form A Coherent Social Marketing Strategy In China

Companies in China should view social media marketing as one component of a holistic branding strate...
Thoughtful China

5 Major Social Media Mistakes Brands Make In China

While many brands recognize the value of being active on Chinese social media, it's also important t...
Audi copy

China: This Week In Digital Luxury Marketing

A roundup of recent digital campaigns on China’s social media, featuring Ray-Ban, Audi, L’Oreal,...
Coach

China: This Week In Digital Luxury Marketing

A roundup of recent digital campaigns on China’s social media, featuring Coach, Bentley, Volkswage...
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