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Mulberry Steps Up Its Digital Game In China With New WeChat Account

As WeChat's ubiquity in China becomes impossible to ignore, the British luxury leather brand joins a...
McCartney

China: This Week In Digital Luxury Marketing

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Stella McCart...
Benz copy2

China: This Week In Digital Luxury Marketing

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Mercedes-Benz...
Louis Vuitton's Baidu Brand Zone.

7 Must-Have Digital Tools To Promote Luxury In China

From Baidu to KOLs, there are several digital basics luxury brands need to master in order to reach ...
MK

China: This Week In Digital Luxury Marketing

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Rado, Boucher...
W Hotel

China: This Week In Digital Luxury Marketing

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Lane Crawford...
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