McLarenWeibo

Op-Ed | Why China Luxury Marketers Can’t Forget Weibo

The massive popularity of WeChat doesn't mean luxury brands should neglect their presence on microbl...
gucci-instagram2

Campaign Spotlight: Gucci Reinvents Tian Pattern on Social Media through #GucciGram

Artists from around China and the rest of Asia take part in Gucci's latest #GucciGram social media c...
ECI1

How a Creative Holiday Campaign Boosted a Spanish Retailer’s WeChat Following Nearly 500%

For Chinese New Year, El Corte Inglés leveraged top WeChat influencers to gain serious traction wit...
A screenshot of Tory Daily's feature on Shanghai stylist Leaf Greener.

Global Message, Local Channels: Tory Burch’s Content Marketing Strategy Extends to China

As more luxury brands embrace online content marketing, Tory Burch's creative director Honor Brodie ...
Burberry's Weibo account.

What Weibo’s Rebound Means for Digital Luxury Marketing

After a significant decline in user numbers last year, growth has picked up for the microblogging pl...
Net-a-Porter's Chinese-language site.

What Yoox and Net-a-Porter’s Merger Means for China’s Luxury E-Commerce Market

The deal struck between the two luxury e-tailers has one eye on China, but the Chinese market remain...
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