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Mulberry Steps Up Its Digital Game In China With New WeChat Account

As WeChat's ubiquity in China becomes impossible to ignore, the British luxury leather brand joins a...
McCartney

China: This Week In Digital Luxury Marketing

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Stella McCart...
fakehermes

Fake Luxury Brand Accounts Confuse WeChat Users

When even fake luxury brand accounts on WeChat bear a verified symbol, users are finding it hard to ...
Benz copy2

China: This Week In Digital Luxury Marketing

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Mercedes-Benz...
Louis Vuitton's Baidu Brand Zone.

7 Must-Have Digital Tools To Promote Luxury In China

From Baidu to KOLs, there are several digital basics luxury brands need to master in order to reach ...
MK

China: This Week In Digital Luxury Marketing

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Rado, Boucher...
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