Montblanc Moon Phone

WeChat Case Study: Montblanc Taps Into Chinese Astrology With ‘Moon Phase’ Campaign

The watch and writing instruments brand recognizes the importance of moon cycles in Chinese culture ...
2013_beijing_expo_0018

Interview: What’s Next For China’s Luxury Watch Market

As the Grand Prix d'Horlogerie de Genève gears up for its China exhibit, we check in with competiti...
Maison-Patek-Philippe-Beijing-interior-room

Video: China’s Anti-Graft Effects ‘Not That Massive’ For Patek Philippe Sales

The president of the Swiss watch company discusses why his company just opened a massive new Beijing...
Swiss watchmaker Roger Dubuis' boot at the Salon International de la Haute Horlogerie. (Roger Dubuis)

Three Key Trends To Follow In China’s Luxury Watch Market

The global sales director of Swiss watch company Roger Dubuis tells Chinese media what's going on in...
Cartier's earliest recorded work, a 1874 enameled watch on chatelaine, will be on display in China for the first time. (Cartier)

Cartier’s ‘Time Art’ Exhibit Arrives In Shanghai

Featuring pieces not seen on its other legs of the tour, Cartier's traveling historic timepiece exhi...
Burberry, which heavily promotes events such as the "London in Shanghai" show featured above, is set to benefit from its mass appeal in China. (Burberry)

From Fashion To Autos, ‘Mass Luxury’ Rises To Forefront In China

A new report argues that China's rising tide of aspirational middle-class consumers means big things...
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