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Why China’s Malls Feature Live Pigs And Mermaids

With stiff competition from both brick-and-mortar retailers and e-commerce sites, China's shopping c...
Coach's account on social media site Douban. (Douban/Coach)

Beyond Weibo And WeChat: 4 Chinese Social Platforms With Big Luxury Potential

From video sites to Instagram competitors, global luxury brands have been branching out to a number ...
XiaoMao

Mr Xiao Mao: China’s Top Skincare Video KOL

Beauty companies looking to harness the power of China's KOLs to target the male market have taken n...
A screenshot from Nowness' new shoppable video. (Nowness)

Nowness’ ‘Shoppable Video’ Holds Solid Potential For China Luxury Marketing

The LVMH-owned editorial site's "shoppable video" technology could catch on as a significant luxury ...
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How Fashion Brands Adjust To China’s New Niche Style

When it comes to Chinese clients, “The time of coming in, opening your doors, and waiting for cons...
blend in view of city from M files

Jing Daily’s Hotel Video Series: Trump SoHo Strives To Woo Chinese Visitors

The 46-story all-glass hotel in SoHo believes that its proximity to Chinatown and tailored services ...
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