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Why China’s Malls Feature Live Pigs And Mermaids

With stiff competition from both brick-and-mortar retailers and e-commerce sites, China's shopping c...
Coach's account on social media site Douban. (Douban/Coach)

Beyond Weibo And WeChat: 4 Chinese Social Platforms With Big Luxury Potential

From video sites to Instagram competitors, global luxury brands have been branching out to a number ...
XiaoMao

Mr Xiao Mao: China’s Top Skincare Video KOL

Beauty companies looking to harness the power of China's KOLs to target the male market have taken n...
A screenshot from Nowness' new shoppable video. (Nowness)

Nowness’ ‘Shoppable Video’ Holds Solid Potential For China Luxury Marketing

The LVMH-owned editorial site's "shoppable video" technology could catch on as a significant luxury ...
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How Fashion Brands Adjust To China’s New Niche Style

When it comes to Chinese clients, “The time of coming in, opening your doors, and waiting for cons...
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Video: China’s Consumers All About ‘Authenticity’ In Year Of The Horse

Chinese consumers will focus on "real quality and real stories rather than luxury, flamboyance, and ...
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