loyalty

Study: 89% of Chinese Consumers Say Loyalty Programs Increase Their Spending

While brands are seeing waning interest in loyalty programs in Europe, a new study says the CRM tool...
A new TripAdvisor study highlights the behaviors of young, independent Chinese travelers. (Shutterstock)

Study: Independent Chinese Tourists Plan to Spend More and Stay Longer

A new TripAdvisor study reveals the travel preferences and spending patterns of independent Chinese ...
A gold display at a Chow Tai Fook store in Beijing. (Jing Daily)

Golden Opportunity: Chinese Jewelry Brands a Solid Match for World’s Luxury Giants

A new ranking of the world's top luxury brands by Deloitte finds Chinese jewelers on par with the li...
Tokyo is among the world's fastest-growing tourism destinations, thanks in large part to Chinese tourists. (Shutterstock)

China’s Outbound Travel Boom Propels ‘Destination City’ Growth

From Asia to North America, Chinese travelers are shaping the rankings of the world's top cities for...
The iAPM luxury mall in Shanghai. (Shutterstock)

Bain: China’s Luxury Revolution Calls For Omnichannel Approach

As China's luxury shoppers seek out new platforms to purchase an increasingly diverse number of bran...
FleishmanHillard's new study examines the "Authenticity Gap" between consumers expectations of a brand and what they perceive to receive. (FleishmanHillard)

Study: Chinese Consumers Feel Ripped Off By Online Shopping

A recent FleishmanHillard survey of China's shoppers finds that what they expect and what they get a...
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