The iAPM luxury mall in Shanghai. (Shutterstock)

Bain: China’s Luxury Revolution Calls For Omnichannel Approach

As China's luxury shoppers seek out new platforms to purchase an increasingly diverse number of bran...
FleishmanHillard's new study examines the "Authenticity Gap" between consumers expectations of a brand and what they perceive to receive. (FleishmanHillard)

Study: Chinese Consumers Feel Ripped Off By Online Shopping

A recent FleishmanHillard survey of China's shoppers finds that what they expect and what they get a...
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5 Ways Brands Can Benefit From The ‘Chinese Dream’

A new study discusses why it's "not an option" for brands to ignore the concepts behind the "Chinese...
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China’s ‘Mass Affluent’ Population Set To Reach 14 Million By End Of Year

China may have more than 1 million millionaires, but that's nothing compared to the size of its enor...
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China’s Love Of Luxury Makes Up For West’s ‘Disillusioned’ Shoppers

Chinese luxury consumers are not only the world's largest-spending group, but also the most enthusia...
A Singles' Day promotion for online luxury retailer 5Lux. (5Lux)

5 Tips For Luxury E-Commerce Success

The massive number of sales on Singles' Day conveyed the huge potential of China's e-commerce market...
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