FleishmanHillard's new study examines the "Authenticity Gap" between consumers expectations of a brand and what they perceive to receive. (FleishmanHillard)

Study: Chinese Consumers Feel Ripped Off By Online Shopping

A recent FleishmanHillard survey of China's shoppers finds that what they expect and what they get a...
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5 Ways Brands Can Benefit From The ‘Chinese Dream’

A new study discusses why it's "not an option" for brands to ignore the concepts behind the "Chinese...
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China’s ‘Mass Affluent’ Population Set To Reach 14 Million By End Of Year

China may have more than 1 million millionaires, but that's nothing compared to the size of its enor...
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China’s Love Of Luxury Makes Up For West’s ‘Disillusioned’ Shoppers

Chinese luxury consumers are not only the world's largest-spending group, but also the most enthusia...
A Singles' Day promotion for online luxury retailer 5Lux. (5Lux)

5 Tips For Luxury E-Commerce Success

The massive number of sales on Singles' Day conveyed the huge potential of China's e-commerce market...
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China’s Luxury Slowdown ‘Not A Setback’

A new report by the Economist Intelligence Unit on Asia's luxury market says that although China is ...
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