According to one communications agency, Chinese consumers are more likely to search for brands online than those from anywhere else in the world. (Shutterstock)

No One Tops Chinese Consumers In Thirst For Brand Knowledge

Research by media agency Universal McCann finds that Chinese consumers are the world's most "curious...
Lane Crawford

China: This Week In Digital Luxury Marketing

A roundup of ongoing digital campaigns on China’s social media, featuring Ferrari, Lane Crawford, ...
China's new selfie apps feature brand tagging, where one shows off what one is wearing. (Pinco)

‘Brand-Tagging’ Mobile Apps: China’s Next Selfie Sensation

Apps featuring the capability to tag brands are making waves in China, providing a huge opportunity ...
Mandarin Oriental_crop

China: This Week In Digital Luxury Marketing

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Mandarin Orie...
AustraliaFashionWeek

IMG Fashion’s Tencent Partnership Aims To Boost Fashion Week China Exposure

A new deal inked with the organizer of Mercedes-Benz Fashion Week and the Chinese tech giant is the ...
An image from Estée Lauder's Sina Weibo account. The brand was named by L2 Think Tank as the beauty brand with the second-best digital marketing strategy in China. (Sina Weibo/Estée Lauder)

5 Vital Ways Beauty Brands Can Break Ahead In China’s Digital Landscape

While a strong digital strategy is a key factor for beauty brand success in China, a new report find...
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