French Embassy WeChat

WeChat Offers France Direct Line To Mobile-Savvy Chinese Tourists

As countries all over the world search for new ways to attract moneyed Chinese tourists, the French ...
lamborghini

China: This Week In Digital Luxury Marketing

A roundup of ongoing digital campaigns on China’s social media, featuring Lamborghini, TAG Heuer, ...
China's "essayist" luxury consumer frequent desires new experiences, and are just as eager to share them. (UM)

How To Engage China’s Traveling ‘Essayist’ Luxury Consumers

A new report by Universal McCann finds that global Chinese luxury consumers are eager to both seek o...
According to one communications agency, Chinese consumers are more likely to search for brands online than those from anywhere else in the world. (Shutterstock)

No One Tops Chinese Consumers In Thirst For Brand Knowledge

Research by media agency Universal McCann finds that Chinese consumers are the world's most "curious...
Lane Crawford

China: This Week In Digital Luxury Marketing

A roundup of ongoing digital campaigns on China’s social media, featuring Ferrari, Lane Crawford, ...
China's new selfie apps feature brand tagging, where one shows off what one is wearing. (Pinco)

‘Brand-Tagging’ Mobile Apps: China’s Next Selfie Sensation

Apps featuring the capability to tag brands are making waves in China, providing a huge opportunity ...
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