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Kobe Bryant And Elephant Partner In Mercedes-Benz Digital Campaign

The popular American basketball star continues his role as a brand ambassador in China for the autom...
Brad Pitt's recent WeChat campaign

Going Digital Is Critical For Luxury Carmakers In China

Luxury car brands are taking their China efforts to the next level to tap rising incomes among the c...
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Now You Can Buy A (Smart) Car On Sina Weibo

One month after launching its WeiboPay service and partnering with China's leading budget smartphone...
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Beyond Sales, China’s Luxury E-Tailers Seek Image Consultants

First popularized in Europe and the US, image consultation services have started to catch on among C...