Cosmetic e-tailer Jumei joins the ranks of Alibaba Group and Sina Weibo by filing for a U.S. IPO recently. (Jumei)

Jumei’s Big Beauty Profits Attract U.S. Venture Capital

The success of cosmetics e-tailer Jumei's beauty flash sales model has prompted it to join several C...
Submissions to Max Factor's pollution mask eye makeup selfie contest. (Sina Weibo/Max Factor)

From Cosmetics To Cars, China’s Hazardous Pollution Spurs Eco-Friendly Social Marketing

Several brands across multiple sectors have taken to social media to reach Chinese urban residents f...
Max Factor

China: This Week In Digital Luxury Marketing

A roundup of ongoing digital campaigns on China’s social media, featuring Max Factor, Shu Uemura, ...
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From DVF To DKNY, Chinese Stars A Front-Row Fixture At New York Fashion Week

For this season's Mercedes-Benz Fashion Week in New York City, Chinese celebrities were once again f...
Lancome

This Week In Digital Luxury Marketing: Valentine’s Day Edition

This week, we're bringing you a roundup of ongoing Valentine’s Day digital campaigns on China’s ...
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China’s New Year Banquet Slump Has Hotels Hawking Mid-Range Feasts On Social Media

China's anti-corruption campaign has meant a slump in banquet profits for hotels, so many are using ...
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