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How The World’s Top Drink Brands Cope With China’s Anti-Graft Slump

As the world's largest drinks conglomerates all feel the pain of China's ongoing anti-corruption cra...
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Spring Festival Spotlight | Shui Jing Fang Red Fortune Baijiu

Diageo gears up for Chinese New Year with another special-edition spirit, which is aimed at traveler...
While Moutai and Shui Jing Fang looked overseas, Yanghe catered toward the mid-market range at home.

Could Mid-Market Be The Way To Go For Slumping Baijiu in 2014?

While high-end baijiu brands have been eyeing overseas markets as a result of the government's anti-...
BrandZ

China’s Consumers Are Traveling More And Drinking Less With Top Homegrown Brands

A new report on the top 100 most valuable Chinese brands finds that a tourism boom is sparking succe...
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Diageo Ups Its Stake In Baijiu Amidst Spirit’s Plunging Sales

Global drinks giant Diageo's consolidation of control over distiller Shui Jing Fang shows the conglo...
Diageo built up a stake in the owner of the Shui Jing Fang brand in 2011

Baijiu Brands Turn Hopeful Eye Toward Overseas Chinese

Looking to recoup domestic revenues lost to Beijing’s ongoing anti-luxury crackdown, some makers o...