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3 Main Things Luxury Brands Should Consider When Setting Up A WeChat Account

There are several key factors global high-end brands need to consider when setting up an official ac...
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3 Chinese Apps To Boost A Brand’s WeChat Marketing Strategy

From video to selfie apps, there are several key platforms that can be integrated with WeChat to hei...
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5 Key Reasons WeChat Is The Right Social Tool For Luxury Brands In China

Features such as 1:1 communication and CRM tools make China's top mobile messaging app an optimal pl...
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4 Top WeChat Luxury Marketing Campaign Trends In China

China's most popular mobile messaging app has been developing sophisticated "mini-app" capabilities ...
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Luxury Marketing On WeChat: Why High-Tech Means High-End For Chinese Consumers

With 468 million monthly active users, China's top mobile messaging app is now a must for luxury bra...
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84 Percent Of Chinese Luxury Consumers Have High Hopes For Made-In-China Chic

While European brands dominate China's luxury market, many Chinese consumers have faith that homegro...
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