WeChat is the top social tool for affluent mainlanders looking for information on luxury brands. (Jing Daily)

WeChat Reigns As Top Social Influencer For China’s Luxury Shoppers

A new survey finds that WeChat has a bigger impact on Chinese luxury shoppers' purchase choices than...
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Travel Now The Ultimate Luxury For China’s Rich

The results of a new survey find that Chinese consumers' demand for luxury experiences has put trave...
Southeast Asian countries such as Thailand are popular with Chinese travelers. (Shutterstock)

9 In 10 Chinese Luxury Travelers Opt For Asian Destinations

According to the results of a recent survey, high-spending Chinese jet-setters are staying close to ...
A Gucci store in Shanghai. (Shutterstock)

China’s Luxury Consumers Buy For Quality While Americans Seek Bargains

American and Chinese consumers have radically different preferences when making their luxury purchas...
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3 Main Things Luxury Brands Should Consider When Setting Up A WeChat Account

There are several key factors global high-end brands need to consider when setting up an official ac...
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3 Chinese Apps To Boost A Brand’s WeChat Marketing Strategy

From video to selfie apps, there are several key platforms that can be integrated with WeChat to hei...
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