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Report 1_Serving the Global Chinese Customer_Final (preview p1)

Serving China’s Global Luxury Consumer No Small Task

As the number of Chinese travelers headed abroad climbs at a rapid pace, Jing Daily and China Luxury...
Zhang-Xu-Chao-Liu-Xu-Jing-Wen-Vogue-China-November-2013-5

China’s Love Of Luxury Makes Up For West’s ‘Disillusioned’ Shoppers

Chinese luxury consumers are not only the world's largest-spending group, but also the most enthusia...
Tian Yi - Linda Farrow, Spring Summer 2014 - 5

China’s Wealthy Open Minds To ‘Experiential’ Luxury

While China's wealthy consumers still care a lot more about "material" luxury goods, they're startin...
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China’s Middle-Class Luxury Consumers Loved Buying Abroad And Burberry In 2013

A comprehensive new survey by iFeng outlines what items Chinese luxury consumers are buying, where t...
A male BMW owner hired a cow to drag his car around Qingdao to protest poor sales service, while a new report claims that women are the more emotional car buyers. (China Daily)

Are China’s Female Car Buyers Really More ‘Emotional’ Than Men?

A new report claims that women in China are more emotional than men when it comes to buying a car, b...
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