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What Makes Online Luxury Video Campaigns Go Viral In China?

In a new interview, marketing expert Laurence Lim-Dally discusses the strategies behind video campai...
Qeelin Xixi Collection

Are Multinational-Acquired Chinese Brands Really “Chinese Luxury”?

As more consumers in mainland China begin to pull away from a single-minded interest in the most vis...
Qeelin Xixi Collection

PPR To Acquire Qeelin: What Could It Mean For Chinese Luxury?

In the hopes of increasing its already significant footprint in the mainland China market, this week...
Qeelin Xixi Collection

Jeweler Qeelin’s XiXi Collection Celebrates Traditional Lion Dance

The French-Chinese fine jewelry house Qeelin's new XiXi collection celebrates the central role playe...
Qeelin unveils Bao Ping collection

Jing Picks: French-Chinese Jeweler Qeelin’s “Bao Ping” Collection

We've long been fans of the French-Chinese fine jewelry house Qeelin, which has, since 2004, positio...
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Are Westerners Ready To Accept A “Made In China” Luxury Brand? (Video)

Though foreign brands have dominated the China luxury market since its first stirrings in the early ...