shangxia

Case Study: Shang Xia’s ‘Seeding Man’ Campaign Projects ‘Made In China’-Chic

For the Hermès-owned Chinese luxury label's Paris boutique opening, digital agency Fred & Farid cre...
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France’s Nuit de Chine Aims To Woo Coveted Chinese Tourists

The top travel destination shows its dedication to courting Chinese travelers with a new four-day cu...
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Interview: French Fashion Legend Maria Luisa Makes Foray Into China

The inimitable fashion doyenne brings her Parisian style expertise to China with a series of new sto...
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Maison & Objet Launches Interior Décor Gateway To China

A growing Chinese interest in luxury furnishings and interior design has prompted the famous French ...
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Event Watch | China Connect 2014: Embracing The Chinese Thrill For Shopping

E-commerce strategy, mobile marketing, and the power of KOLs will all be on the agenda for the fourt...
The Burlington Arcade, a 19th century European shopping gallery, behind Bond Street in London. (Shutterstock)

Paris Slumps, London Soars In Chinese Tourist Spending

While British efforts to attract Chinese travelers have paid off with a massive increase in spending...
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