IMG_6542 copy

WeChat Case Study: Mulberry Gets Lovestruck Fans to Go the Distance for Qixi Campaign

The British brand's new WeChat campaign for China's Qixi Festival aims to connect Chinese customers ...
Tmall shoppers may soon be able to buy a Jaguar online thanks to Alibaba's new deal with Yongda Auto (Shutterstock)

China’s Auto E-Commerce Market Accelerates Despite Slowing Car Sales

As China's auto sales hit a speed bump, more dealers are heading online in hope of boosting growth.
A Wanda Plaza mall in Chengdu. (Shutterstock)

Dalian Wanda Turns to E-Commerce as Brick-and-Mortar Retail Slows

As the company makes plans to close over 120 stores across China, it's teaming up with Tencent and B...

The China Luxury Market’s Top 5 Social Media Trends Of 2014

From mobile to microblogging, Jing Daily has rounded up the year's most important developments for l...
Montblanc held an exhibition celebrating its 90th anniversary in Shanghai, inviting fans to the event via a WeChat campaign. (Montblanc)

Montblanc WeChat Campaign Ranks Users’ ‘Big Boss’ Potential

Montblanc's first integrated WeChat campaign asks Chinese fans to rate whether others have what it t...
A rendering of China luxury outlet Mega Mills. (Mega Mills)

Alibaba Teams Up With Shanghai Luxury Outlet To Harness Power Of O2O

The e-commerce giant embarks on a scheme with luxury outlet mall Mega Mills to lure Shanghai's shopp...