Montblanc held an exhibition celebrating its 90th anniversary in Shanghai, inviting fans to the event via a WeChat campaign. (Montblanc)

Montblanc WeChat Campaign Ranks Users’ ‘Big Boss’ Potential

Montblanc's first integrated WeChat campaign asks Chinese fans to rate whether others have what it t...
A rendering of China luxury outlet Mega Mills. (Mega Mills)

Alibaba Teams Up With Shanghai Luxury Outlet To Harness Power Of O2O

The e-commerce giant embarks on a scheme with luxury outlet mall Mega Mills to lure Shanghai's shopp...
Net-A-Porter partnered with Shouke to launch TheOutnet.cn last year

China’s Luxury E-Commerce Market Heads In A New Direction

A shakeout in China's nascent luxury e-commerce market has become glaringly apparent this year as do...