Lincoln China

How Automakers Can Attract China’s Evolving Luxury Car Shoppers

As Chinese luxury auto purchase motivations shift from status symbol to self-indulgence, brands are ...
The German luxury car brands Audi, Mercedes Benz, and BMW were the best-sellers in the first half of the year. (Mercedes Benz)

The Rapid Growth Of China’s Luxury Auto Market In 4 Charts

Despite China's anti-corruption crackdown, the luxury auto market is still seeing significant sales ...
More car brands, including BMW as seen in the picture, are moving their production into China. (BMW)

China To Dominate 30 Percent Of Global Car Sales By 2020

China will take the biggest slice of the global car market in 2020 as the BRICS nations rise towards...
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China: This Week In Digital Luxury Marketing

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Mercedes-Benz...
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WeChat Luxury Car Crowdfunding Goes Viral In China

French automaker DS jumps in on China's crowdfunding craze with an innovative mobile campaign.
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World Cup Unites BMW And Mercedes-Benz Against Audi On Weibo

The two luxury auto underdogs team up to cheer on the German soccer team on Weibo while top rival Au...
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