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Why Brands Can’t Ignore China’s ‘Silver Generation’

According to China marketing experts, brands are missing "one of the biggest marketing opportunities...
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How Small Foreign Businesses Can Build Their Brand In China

Small and medium foreign enterprises have their work cut out for them when it comes to breaking into...
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How Luxury Can Reach China’s Post-90s Generation

A new Thoughtful China video talks to the Greater China CEO of Karl Lagerfeld and several other Chin...
(Flickr/Albert Hsieh)

Why Brands Need To Catch Up With Mobile Marketing In China

Despite the rapidly growing importance of mobile technology in China, many brands have been slow to ...
(Wikimedia)

How Brands Can Cash In On Sports Marketing In China

“Professional sport is still a relatively new concept in China, and it’s easy to forget that whe...
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5 Vital Facts Brands Need To Know About China’s Online Shoppers

With brands preparing for a projected 730 million internet users in China by 2016, a new report take...
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