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This Hong Kong Startup Wants to Make Eating Bugs the Next Big Thing for Health-Conscious Foodies

The creator of startup Livin Farms talks to Jing Daily about introducing its sustainable mealworm ha...
Geometry Global Chief Creative Officer Jon Hamm. (Courtesy Photo)

Geometry Global’s CCO Jon Hamm on Why Brands Should Influence How Consumers Act, Not How They Think

The chief creative officer of Geometry Global, the world's largest activation agency, discusses how ...
Thoughtful

How China’s Love For Gaming Can Boost Brand Engagement

China is one of the world's largest markets for online and mobile gaming, which means that there are...
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Why Brands Can’t Ignore China’s ‘Silver Generation’

According to China marketing experts, brands are missing "one of the biggest marketing opportunities...
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How Small Foreign Businesses Can Build Their Brand In China

Small and medium foreign enterprises have their work cut out for them when it comes to breaking into...
Karl Lagerfeld

How Luxury Can Reach China’s Post-90s Generation

A new Thoughtful China video talks to the Greater China CEO of Karl Lagerfeld and several other Chin...
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