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YOOX Taps Artist Yi Zhou For “Affordable Couture” Capsule Collection

Following recent collaborations with Hogan, Gripoix, and Persol, Paris- and Shanghai-based Chinese a...
Brad Pitt's recent WeChat campaign

China: This Week In Digital Luxury Marketing

A roundup of new and ongoing digital campaigns launched by luxury brands in China through January 25...
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Now You Can Buy A (Smart) Car On Sina Weibo

One month after launching its WeiboPay service and partnering with China's leading budget smartphone...
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China’s Diamond Market Could Have A Tougher Year Ahead

Major global jewelers may remain bullish about their prospects in mainland China market, but storm c...
Yao Xingtong and Jackie Chan at the Shanghai debut of "Chinese Zodiac"

Jeweler H.Stern Takes On China Market

Following early movers like Tiffany & Co. and Cartier, among the latest entrants to the China market...
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Beyond Sales, China’s Luxury E-Tailers Seek Image Consultants

First popularized in Europe and the US, image consultation services have started to catch on among C...
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