Infiniti

China: This Week In Digital Luxury Marketing

A roundup of ongoing digital campaigns on China’s social media, featuring Lancôme, Coach, Godiva,...
CNY

Spring Festival Spotlight | Year Of The Horse Luxury Gifts

From handcrafted French crystal to premier headphones, brands on all ends of the luxury spectrum hav...
An image from Chow Tai Fook's Qixi Festival campaign, where the Angry Birds form the traditional "bridge of magpies" from Chinese mythology. (Chow Tai Fook)

Marketers Offer Tradition With A Twist On ‘Chinese Valentine’s Day’

Brands are going all out to market their goods for the Qixi Festival on August 13, and unwittingly c...
High-end chocolate demand is growing in top urban areas in China, yet lags behind in inland areas

Undaunted By Tough Market, High-End Chocolatiers Expand In China

Despite the steadily growing presence of upmarket European and North American chocolate makers, Chin...
godiva0023

Godiva Shoots For 50 China Locations By End Of 2013

This week, Godiva CEO Jim Goldman talks to Bloomberg about his company's current footprint and plans...
Debauve & Gallais makes some of the most expensive chocolates in the world

Let Them Eat ‘Qiaokeli’: French Chocolatier Debauve & Gallais Hits Qingdao

Positioning the company as a luxury brand and heavily pushing its "noble" heritage, Debauve & Gallai...