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WeChat Offers France Direct Line To Mobile-Savvy Chinese Tourists

As countries all over the world search for new ways to attract moneyed Chinese tourists, the French ...
A recent study by China Travel Academy reveals which countries left Chinese tourists satisfied, and which didn't. (Flickr/Trey Ratcliff)

New Zealand And United States Are Best At Making Chinese Tourists Happy

A Chinese government survey of Chinese travelers asking which countries left them the most satisfied...
More Chinese are flocking to French universities to study the luxury industry, as global demand for their skills soar. (Shutterstock)

Chinese Students Flock To France To Fill Luxury’s Demand For China Know-How

As luxury's demand for Chinese speakers surge worldwide, more and more Chinese students are going to...
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Case Study: Shang Xia’s ‘Seeding Man’ Campaign Projects ‘Made In China’-Chic

For the Hermès-owned Chinese luxury label's Paris boutique opening, digital agency Fred & Farid cre...
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France Government Official: Don’t Worry About French Luxury Sales In China

Luxury sales in China remain a matter of national importance for France, which has much to gain from...
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France’s Nuit de Chine Aims To Woo Coveted Chinese Tourists

The top travel destination shows its dedication to courting Chinese travelers with a new four-day cu...