After introducing its new Pinnacle Travel Phantom car, Rolls Royce is holding a test drive event on China's ancient trade routes. (Rolls Royce)

Rolls Royce Takes Bespoke Cars On China’s Ancient Trade Routes

Once an ancient Chinese trade route, the Silk Road is now used by the British carmaker for its speci...
Ferrari and Shangri-La have announced their first ever partnership at the Ferrari Racing Days in Shanghai. (Ferrari)

Shangri-La and Ferrari Team Up In High-Octane Partnership

The Italian automaker and Hong Kong hotelier collaborate to deliver a more personalized experience t...
A model poses with a Lamborghini Huracan LP610-4 at the Beijing Auto Show. (China Daily)

High-End Automakers Unfazed By China Deceleration

While ultra-luxury automakers such as Ferrari and Lamborghini saw a dent in China sales growth for 2...
Lane Crawford

China: This Week In Digital Luxury Marketing

A roundup of ongoing digital campaigns on China’s social media, featuring Ferrari, Lane Crawford, ...
maserati620

Luxury Auto Dealers Woo China’s Wealthy Women With Gifts And Manicures

As more affluent Chinese women move into the driver's seat, auto dealers and makers are adopting som...
Lacoste_crop

China: This Week In Digital Luxury Marketing

A roundup of ongoing Christmas and Chinese New Year campaigns in China through December 31, featurin...
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