Kate Spade's official Sina Weibo account. (Sina Weibo/Kate Spade)

For A Winning Weibo Strategy, Gaining Followers Is Only Half The Story

In order to have a major impact and maximize publicity through social media, brands should focus on ...
Shanghai Louis Vuitton Maison Store Opening Cocktail Party_0725

4 Vital Traits Shared By China’s Top Luxury Brands

Although there are a myriad of ways in which luxury brands can stumble in China, columnist Michael Z...
Unique travel experiences and VIP treatment are ways in which luxury companies are successfully catering to Chinese travelers.(China Luxury Network)

A Critical Question For Luxury Brands: What Do Chinese Tourists Want?

Columnist Sage Brennan outlines several ways in which brands can successfully attract Chinese travel...
Neiman Marcus launched its Chinese-language e-commerce site late last year

Ferragamo, Zegna, Net-A-Porter Poised For Strong 2013 In China

With observers of China's luxury market looking for signs of a rebound this spring, following muted ...
China is a critical market for Zegna

Zegna Can’t Afford To Move Slowly In A Shifting China Market

Rather than blaming a "luxury crackdown" or decline in conspicuous consumption, Zegna sees this year...
Actors Nicky Wu (2nd right) and Tong Liya (2nd left) attend the grand opening of a Zegna flagship in Shenyang earlier this year

Zegna Opens National China Flagship In Second-Tier Shenyang

Coming off its 20th anniversary in the China market, this past weekend the premium Italian brand Erm...