Most foreign luxury brands have been reluctant to follow beauty's lead on Tmall. (Tmall)

What Alibaba’s Mega IPO Means For Luxury

It's not just Wall Street and Silicon Valley that should be paying close attention to the e-commerce...
Infiniti

China: This Week In Digital Luxury Marketing

A roundup of ongoing digital campaigns on China’s social media, featuring Lancôme, Coach, Godiva,...
Taobao

Video: How Realistic Are Taobao’s Fake Luxury Goods?

Alibaba's massive e-commerce platform may be a hotbed for counterfeit goods, but visible quality dif...
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Why Burberry’s ‘Unusual’ Tmall Shop Is A Savvy China Move

Luxury insiders are scratching their heads over why the iconic British label decided to join discoun...
shangpin

How Luxury Can Move Ahead In China’s Tricky E-Commerce Market

From battling counterfeits to minimizing price disparities, experts weigh in on how to navigate Chin...
shutterstock_94844608_620

China’s Mobile-Focused Consumers Lead The Way In E-Commerce Market

A new survey finds that Chinese consumers are shopping online more frequently than those from any ot...
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