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Topshop Teams Up With ShangPin To Target Mainland’s Tech-Savvy Millennials

In order to reach young Chinese consumers, the British fast-fashion retailer heads to the web instea...
FleishmanHillard's new study examines the "Authenticity Gap" between consumers expectations of a brand and what they perceive to receive. (FleishmanHillard)

Study: Chinese Consumers Feel Ripped Off By Online Shopping

A recent FleishmanHillard survey of China's shoppers finds that what they expect and what they get a...
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Chinese E-Tailer Secoo Makes Secondhand Luxury Worth $100 Million

As e-commerce booms in China, the online secondhand goods shop secures the largest round of funding ...
shangpin2

E-Commerce In China Now Takes Up 10 Percent Of All Retail

Online shopping in China achieved a new milestone as rapid growth helped it gain a larger share of t...
taobao1

Why China Is ’10 Years Ahead’ Of World With Social Commerce

A digital marketing expert shares his views on why social media is so important to China's tech-savv...
Tmall adds a social networking element to its mobile app, allowing users to upload pictures and place "brand tags" on them. (Tmall)

Tmall Goes Social With Brand-Tagging Mobile App

Shopping meets social networking on a new mobile feature unveiled by Alibaba's B2C giant.
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