Burberry's WeChat account.

With 92% of Luxury Brands on WeChat, Here’s How They Can Step up Their Game

While the luxury industry has seen the value of engaging consumers on WeChat, many brands have the o...
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Alibaba Learns it Can’t Take the Easy Way Out to Earn Legitimacy When it Comes to Counterfeits

E-commerce giant Alibaba's expulsion from the International AntiCounterfeiting Coalition after a con...
ChowTaiFook

China’s Digital Luxury Leaders for 2016: Chow Tai Fook and Burberry Lead the Pack

A new report by L2 ranks 107 global luxury brands for their digital prowess in the China market.
A chart by McKinsey detailing survey results on WeChat usage for shopping in China. (McKinsey)

China’s Mobile Shoppers Make More ‘Impulse’ Buys on WeChat

As the rate of WeChat users who shop over the app doubles, "impulse-driven" categories are seeing th...
JD and Penfolds

JD.com and Penfolds Bet Big on Future of China’s Fine Wine E-Commerce Market

The e-commerce giant expands its partnership with Penfolds as more Chinese wine connoisseurs head to...
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What Luxury Can Learn from Beauty Brands About Engaging Consumers on WeChat

A new L2 report details which beauty brands are excelling at reaching Chinese consumers on WeChat wi...
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