Tmall Global's Korean "pavilion" online shop.

Alibaba’s E-Commerce Globalization Banks on Chinese Demand for Foreign Brands

The Chinese e-tail giant bets on online shoppers' interest in buying foreign brands with the announc...
Loreal

Report: From Tmall to WeChat, Beauty Brands Need to Up Their China Digital Competence

According to a new L2 report, few beauty brands have managed to master their vitally important China...
The International Luxury Conference 2015 in Seoul, South Korea on May 20-21. (Courtesy Photo)

5 Key Ways Luxury Can Adapt to How Chinese Consumers Shop Now

Digital developments, traveling Chinese shoppers, and millennials' preferences were among the crucia...
Yoox unveiled its mobile app for the China market in February 2015. (Courtesy Image)

What China’s 168% Mobile Commerce Growth Means for Luxury

As the growth of mobile commerce in China puts it on track to surpass PC sales, luxury brands need t...
Burberry's Weibo account.

What Weibo’s Rebound Means for Digital Luxury Marketing

After a significant decline in user numbers last year, growth has picked up for the microblogging pl...
Sephora on JD.com.

How Sephora and Luxottica Will Benefit From JD.com Partnerships

As the two international retailers launch their shops on the Chinese e-commerce giant, they're set t...
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