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New Ogilvy Campaign Cuts at ‘Luxury’ Image of Shark Fin Soup

A new PSA by the ad firm in partnership with conservation organizations aims to persuade Chinese gro...
Innissfree is one of the most popular foreign beauty brands in China. (L2)

Why Korean Brands Are Gaining a Growing Edge over European Competition in China

From beauty to fashion, Korean brands are edging out Western rivals thanks to China's K-pop obsessio...
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Furla Selfie Campaign Engages Chinese Handbag Buffs on Social Media

Italian handbag brand Furla embraces the power of the selfie for getting a viral social media respon...
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From Paul Smith Lunch to Tesla Tea: China’s Hotels Join Forces with Luxury Labels

Luxury fashion, perfume, and even car brands are linking up with five-star hotels across China for m...
McLarenWeibo

Op-Ed | Why China Luxury Marketers Can’t Forget Weibo

The massive popularity of WeChat doesn't mean luxury brands should neglect their presence on microbl...
Lobby Lounge

Nanjing’s Lavish Grand Mansion Hotel Showcases Luxury of Republican-Era Nostalgia

The recently opened Luxury Collection hotel in Nanjing is an opulent take on the massive popularity ...
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