Maserati Metropolitan Polo Classic 2014 01

Harvard and Horses: Polo Aims to Attract China’s ‘New Nobility’

Ivy League intervarsity tournaments and luxurious amenities are some of the ways in which polo club ...
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Email Marketing Won’t Resonate with Chinese Consumers, but WeChat Will

Email blasts may be an effective digital marketing tool in the United States, but brands active in t...
A Cartier store in Hangzhou. (Shutterstock)

From Daigou to Digital: Luxury Executives Weigh in on Biggest China Challenges

At the recent Financial Times Business of Luxury Summit in Monaco, top industry figures including Si...
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China’s Affluent Set to Drive Bulk of Urban Consumption Growth in Next 5 Years

A new study by Boston Consulting Group finds that Chinese consumers with higher incomes are set to p...
Island vacations are popular for Chinese tourists, according to UnionPay. (Shutterstock)

UnionPay Study: China’s Outbound Tourists All About Experience for Summer Vacations

Chinese travelers headed abroad are increasingly interested in more than just shopping as they trave...
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Mobile is Key to Reaching China’s WiFi-‘Addicted’ Tourists En Route

For Chinese travelers, getting away doesn't mean they're not staying plugged in via mobile devices a...
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