mk-feature

WeChat Campaign Spotlight: Michael Kors Highlights New York Heritage with Selfie Competition

In a move to spread the word about its Spring/Summer 2016 sandal and handbag collection, Michael Kor...
shutterstock_361008296

Ask Hung Huang: Making Sense of Hong Kong’s Retail Slowdown

This week, expert columnist Hung Huang weighs in on what the future holds for Hong Kong's ailing ret...
mr-bags-featured

Meet Mr. Bags, China’s Handbag Guru Who’s Captured the Attention of Fendi and Galeries Lafayette

He may have studied international relations, but it's his expertise on the luxury purse scene that i...
shark video_05

New Ogilvy Campaign Cuts at ‘Luxury’ Image of Shark Fin Soup

A new PSA by the ad firm in partnership with conservation organizations aims to persuade Chinese gro...
Innissfree is one of the most popular foreign beauty brands in China. (L2)

Why Korean Brands Are Gaining a Growing Edge over European Competition in China

From beauty to fashion, Korean brands are edging out Western rivals thanks to China's K-pop obsessio...
furla-feature

Furla Selfie Campaign Engages Chinese Handbag Buffs on Social Media

Italian handbag brand Furla embraces the power of the selfie for getting a viral social media respon...
12345...