Fan Bingbing’s Potent ‘Star Effect’ Worth $74 Million On Taobao

The actress's skyrocketing fame has made her a lucrative brand ambassador for many luxury labels.

From Zombie Bruce Lee To Keanu Reeves: China’s Top 5 Luxury Ads Of 2013

Luxury brands experimented with a range of video formats in 2013 in hopes of encouraging social medi...
Dior's first couture event in China was held last spring in Shanghai

Dior To Hold Second Spring Couture Event In Shanghai

Nearly a year after holding its first couture event in Shanghai at the city's swish House of Rooseve...
Bulgari's Shanghai flagship launch (Image: Bulgari Sina Weibo)

Bulgari’s Shanghai Flagship: A Lesson In Localization

Having closed for renovations last month, this week Bulgari opened the doors of its all-new Plaza 66...
Actress Fan Bingbing is the face of the Alma handbag in China (Image: iFeng)

Going Local: How Louis Vuitton Promotes Its Alma Handbag In China

One month after appointing actress Fan Bingbing as the brand ambassador for its Alma handbag, this w...
Chow Yun Fat at the Hugo Boss 3D fashion show in Beijing

Hugo Boss Signs Chow Yun-Fat As First Asian Brand Ambassador

Concerned about slower growth in mainland China this year, major brands continue to pull out all the...