The newly unveiled Cadillac CT6 sedan. (Courtesy Photo)

U.S. Automakers Reinvent Premium ‘Grandpa’ Brands for China

With an eye on the Chinese upper-middle class, American auto brands like Lincoln and Cadillac hope t...
Cadillac copy 2

China: This Week In Digital Luxury Marketing

A roundup of recent digital campaigns on China’s social media, featuring Starbucks, Max Factor, Ca...
The German luxury car brands Audi, Mercedes Benz, and BMW were the best-sellers in the first half of the year. (Mercedes Benz)

The Rapid Growth Of China’s Luxury Auto Market In 4 Charts

Despite China's anti-corruption crackdown, the luxury auto market is still seeing significant sales ...
Will Mercedes, China's best performing foreign carmaker, be on CCTV's chopping block this year? (Mercedes)

Is Mercedes CCTV’s Target For Annual Foreign Brand Attack?

On Consumer Rights Day, Mercedes and foreign carmakers are choice picks for CCTV's annual public sha...
Max Factor

China: This Week In Digital Luxury Marketing

A roundup of ongoing digital campaigns on China’s social media, featuring Max Factor, Shu Uemura, ...
Jaguar

China: This Week In Digital Luxury Marketing

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Furla, Jaguar...