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Digital Luxury Group Acquires Luxury Society

“Luxury brands, retailers and financial institutions are in need of actionable insights allowing ...
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Are TV Ads Still Relevant In China?

In an era of free downloads, social media, and mobile content, experts are asking if old-fashioned t...
FutureBrand's rankings of the top countries of origin influencing purchase decisions. (FutureBrand)

Chinese Brands Shed ‘Cheap’ Stereotype At Rapid Pace

A new survey finds that "made in China" is taking on a whole new meaning faster than anyone had imag...
A Chinese-language ad from L'Oreal's website. According to Datawords, global brands should localize—not translate—their marketing campaigns in China. (L'Oreal)

Why Localization Is Vital To Chinese Luxury Marketing

When it comes to global digital campaigns, one expert says that simply translating from English isn'...
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How To Leverage China’s Online Video KOLs For Powerful Branded Content

Top China digital marketing experts discuss how user-generated content can be highly effective for a...
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China’s (Second) Valentine’s Day Feels The Love From Luxury Marketers

Valentine's Day may be on February 14, but it's only one of two love holidays luxury brands are able...
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