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How Small Foreign Businesses Can Build Their Brand In China

Small and medium foreign enterprises have their work cut out for them when it comes to breaking into...
Karl Lagerfeld

How Luxury Can Reach China’s Post-90s Generation

A new Thoughtful China video talks to the Greater China CEO of Karl Lagerfeld and several other Chin...
Maybelline

Maybelline Enlists Male ‘Pop Idol’ Effect To Sell Women’s Beauty In China

In a bold new China marketing move, the beauty brand features Taiwanese star Ko Chen-tung as its fir...
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5 Vital Facts Brands Need To Know About China’s Online Shoppers

With brands preparing for a projected 730 million internet users in China by 2016, a new report take...
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Digital Luxury Group Acquires Luxury Society

“Luxury brands, retailers and financial institutions are in need of actionable insights allowing ...
Audi_TV

Are TV Ads Still Relevant In China?

In an era of free downloads, social media, and mobile content, experts are asking if old-fashioned t...
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