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This Hong Kong Startup Wants to Make Eating Bugs the Next Big Thing for Health-Conscious Foodies

The creator of startup Livin Farms talks to Jing Daily about introducing its sustainable mealworm ha...
Geometry Global Chief Creative Officer Jon Hamm. (Courtesy Photo)

Geometry Global’s CCO Jon Hamm on Why Brands Should Influence How Consumers Act, Not How They Think

The chief creative officer of Geometry Global, the world's largest activation agency, discusses how ...
Baijiu is on the rebound after being hit hard by China's

What Luxury Brands Can Learn From Baijiu’s Anti-Corruption Comeback

China's anti-graft campaign is still going strong, but baijiu sales are on the rebound thanks to sev...
Thoughtful China

Why Brand Authenticity Is More Than Just A Buzzword For Chinese Consumers

When it comes to earning Chinese consumers' trust, it's crucial that brands engage them "in a much m...
Thoughtful

How China’s Love For Gaming Can Boost Brand Engagement

China is one of the world's largest markets for online and mobile gaming, which means that there are...
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Why Brands Can’t Ignore China’s ‘Silver Generation’

According to China marketing experts, brands are missing "one of the biggest marketing opportunities...
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