Thoughtful

How China’s Love For Gaming Can Boost Brand Engagement

China is one of the world's largest markets for online and mobile gaming, which means that there are...
shutterstock_187498526

Why Brands Can’t Ignore China’s ‘Silver Generation’

According to China marketing experts, brands are missing "one of the biggest marketing opportunities...
shanghai2

How Small Foreign Businesses Can Build Their Brand In China

Small and medium foreign enterprises have their work cut out for them when it comes to breaking into...
Karl Lagerfeld

How Luxury Can Reach China’s Post-90s Generation

A new Thoughtful China video talks to the Greater China CEO of Karl Lagerfeld and several other Chin...
Maybelline

Maybelline Enlists Male ‘Pop Idol’ Effect To Sell Women’s Beauty In China

In a bold new China marketing move, the beauty brand features Taiwanese star Ko Chen-tung as its fir...
Chinese-Digital-Consumer-ex2_large_tcm80-158414

5 Vital Facts Brands Need To Know About China’s Online Shoppers

With brands preparing for a projected 730 million internet users in China by 2016, a new report take...
12345...