A screenshot from Nowness' new shoppable video. (Nowness)

Nowness’ ‘Shoppable Video’ Holds Solid Potential For China Luxury Marketing

The LVMH-owned editorial site's "shoppable video" technology could catch on as a significant luxury ...
monetk11

China To Get A Taste Of Monet… At A Mall

One of the first few Monet exhibitions to be held in mainland China will be not be at a museum, but ...
BV

This Week In Digital Luxury Marketing: Chinese New Year Fashion Edition

A roundup of new and ongoing Chinese New Year fashion campaigns on Chinese social media during the h...
Fendi's "Un Arte Autre" exhibit in Beijing. (Fendi)

From Artwork To Handbags, Luxury Turns To Exhibits For Cachet In China

Fendi, Dior, and Hugo Boss are a few of the brands who have recently sponsored exhibitions to set th...
Chinese model Sun Fei Fei on the Bottega Veneta S/S 2014 runway. (WWD)

Who Are The Winners In China’s Luxury Slowdown?

If China's luxury market is only expected to grow by 2.5 percent this year, why are some brands post...
Gucci has stated that it increased its number of logo-free styles this year. (WWD)

Gucci Strives To Adapt To China’s New Niche Tastes

Kering's third-quarter report reveals that China's fashionistas are choosing its niche brands over G...