January 2, 2014

Spring Festival Spotlight | Gucci’s China-Exclusive Year Of The Horse Collection

Gucci Year of Horse

Presenting a special-edition “China-red” collection of its Bright Bit bags is luxury brand Gucci, which is able to take advantage of the fact that its iconic “horse bit” found on its shoes and bags is perfect for this year’s zodiac animal.

20131220141219-1

The brand highlights on its Sina Weibo page that the bags “represent auspicious, successful, and lucky horse culture mixed with Chinese red, and further embody the exquisite and detailed design of the gold horse mouthpiece.” The brand also invites users to send the character for horse (马) to Gucci’s official WeChat account to receive more information.

20131220141301

Like Diageo’s White Horse Gold Scotch, Gucci was able to draw on its pre-existing equestrian-themed products for this year’s animal. Last year, the company created auspicious luggage tags for the year of the snake. In order to see how strong the shift away from logos has been, compare this China collection to Gucci’s 2009 special-edition dragon bag (it was actually released during the year of the ox, but it looks like the brand opted for a more aesthetically appealing zodiac creature).

710

Accessories / Fashion
Tag: bright bit, china, china exclusive, china luxury... , More
  • Newsletter Signup

    Newsletter Signup
    Click here
  • Global Events

    « Oct 2014 » loading...
    Mon Tue Wed Thu Fri Sat Sun
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10
    11
    12
    13
    14
    15
    16
    17
    18
    19
    20
    21
    22
    23
    24
    25
    26
    27
    28
    29
    30
    31
  • Videos

  • Twitter