With Chinese luxury market growth that has gone from double-digit to negative within four years, industry professionals are strategizing a fresh way forward amidst this “new normal.”
In Jing Daily’s new "Industry Temperature" report series, we’re taking the temperature of Chinese luxury consumer demand both domestically and abroad, providing a concise and comprehensive evaluation of the causes and future implications of rapidly evolving market conditions. For our new report, "
Industry Temperature: What's Hot, Cold, and Critical in China's Dynamic Luxury Market#
," we talked to top China-based luxury experts to hear their analysis of what’s really behind the current domestic slowdown and the trends they predict for the year ahead.
Click here to preview and download#
.
Brand representatives, investors, and marketers from all sectors within the global luxury industry will gain valuable in-depth analysis and predictions into the trends shaping the spending habits of the Chinese luxury consumer—both at home and abroad.
In
this report#
, you’ll find the following key features:
- On-the-ground insights from top China-based luxury experts on the key trends shaping China’s luxury industry for 2015
- A current “temperature reading” of Chinese consumers’ demand for luxury both domestically and internationally
- Analysis of what’s really behind China’s ongoing luxury market slowdown
- A look at the main luxury brands and sectors thriving amidst new market conditions (and how they’re doing it)
- Expert predictions for what lies ahead in the coming year
- Action points outlining what brands need to do for success in the Chinese luxury market’s new landscape
Our high-caliber China-based team of industry insiders includes Diageo Johnnie Walker House Global General Manager
Lawrence Law#
,
BBDOLive Managing Director
Nick Cakebread#
, IPSOS Asia-Pacific Executive Director
Simon Tye#
, A.T. Kearney Consumer Goods & Retail Partner
Torsten Stocker#
, SmithStreet Managing Partner
Franklin Yao#
, and
Curiosity China General Manager, Business & Development
Alexis Bonhomme#
.