January 24, 2012

Pianist Lang Lang Performs At Montblanc Flagship In New York (Photos)

Private Performance As Part Of Affinity China’s “Dragon Week”

Lang Lang arrives at the event (Photo courtesy Creative Brand Company)

Lang Lang arrives at the event (Photo courtesy Creative Brand Company)

Marking the launch of Dragon Week, a series of private events in New York organized by the membership-based network Affinity China and the China Luxury Network, yesterday China’s most famous classical pianist, Lang Lang, gave an invitation-only performance at the Montblanc flagship on Madison Avenue in Manhattan. Arriving to a packed house, Lang Lang gave a short speech to attendees including Montblanc North America CEO Jan-Patrick Schmitz, Yue-Sai Kan and dozens of Affinity China guests who flew in to New York for the week’s events, mentioning his long-time partnership with Montblanc. Currently, Lang serves as the chairman of the Montblanc Cultural Foundation and the brand’s ambassador of culture, using his position to spark a greater interest in classical music among young people in China and around the world.

Following his short speech, Lang Lang performed five songs in what Jan-Patrick Schmitz told Jing Daily was the first-ever musical performance to take place at the Montblanc flagship. In addition to Western classics, Lang performed a series of short vignettes as well as the Chinese song “Spring Dance” (春舞) which he said was chosen to mark the beginning of the Chinese New Year. Wrapping up his performance to raucous applause, Lang then autographed CDs and the purchases made by guests at the store, posing for photos with his fans from China, New York, and elsewhere.

Dragon Week continues in New York through January 27.

Lang Lang poses with Montblanc North America CEO, Jan-Patrick Schmitz

Lang Lang poses with Montblanc North America CEO, Jan-Patrick Schmitz (Photo courtesy Creative Brand Company)

Guests are shown new Montblanc products before the performance

Guests are shown new Montblanc products before the performance (Photo courtesy Creative Brand Company)

Schmitz and Lang speak to attendees before the performance

Schmitz and Lang speak to attendees before the performance (Photo courtesy Creative Brand Company)

Lang performs for Dragon Week guests

Lang performs for Dragon Week guests (Photo courtesy Creative Brand Company)

Attendees enjoy Lang's performance

Attendees enjoy Lang's performance

Lang signs autographs following the performance

Lang signs autographs following the performance

Lang autographs pen cases for Montblanc customers

Lang autographs pen cases for Montblanc customers (Photo courtesy Creative Brand Company)

Year of the Dragon display at the Montblanc flagship on Madison Avenue

Year of the Dragon display at the Montblanc flagship on Madison Avenue


Art / Culture / Events / Performing Arts / Travel & Leisure
Tag: affinity china, china luxury network, dragon week, exclusive... , More
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