Reports

    China: This Week In Digital Luxury Marketing

    A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 15, 2013, featuring Givenchy Beauty, Lane Crawford, and Coach.
    Jing Daily
    Jing DailyAuthor
      Published   in Beauty

    Digital Marketing Campaigns Through February 15, 2013#

    A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 15, 2013, featuring Givenchy Beauty, Lane Crawford, and Coach.

    Givenchy Beauty#

    From February 8-14, Givenchy Beauty's official Sina Weibo page encouraged fans to write Valentine's Day love letters using the hashtag "#2.14喊出你的真爱#" ("2.14 speaking out your love"), with lucky users chosen to receive a 50 mL bottle of Givenchy Dahlia Noir perfume.

    Jeep#

    For the "#寻找Jeep女神#" ("Looking for the Jeep muse") campaign, which ran from January 29 - February 14, Jeep asked participants to post their choice for the most inspiring face of Jeep and upload photos of their candidate for a chance to win special Jeep gifts. Female participants entering themselves as candidates also had the chance to win a professional photo shoot featuring a Jeep Rubicon.

    Lane Crawford#

    From February 4-17, participants who register on the Lane Crawford China website have a chance to win a 2,000 yuan store credit. Participants can register once per day.

    Coach#

    To celebrate Chinese New Year, followers of Coach's official WeChat account can download Good Luck wallpapers featuring one-word good luck messages by replying with their birth month.

    Discover more
    Daily BriefAnalysis, news, and insights delivered to your inbox.