Posts found in 'Video'

China's marketing scene is fraught with many opportunities for miscommunication, from lack of transparency to not understanding guanxi. (Aston Martin)

How To Make Agency-Client Relationships Work In China

From a lack of transparency to not understanding "guanxi," experts weigh in on how to avoid mistakes in China's tricky business environment.

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How Luxury Can Move Ahead In China’s Tricky E-Commerce Market

From battling counterfeits to minimizing price disparities, experts weigh in on how to navigate China's complicated luxury e-commerce scene.

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From Vintages To Vineyards, Chinese Investors Create World’s Next ‘Wine Superpower’

Vineyards across the world in areas such as France, Chile, Australia, and more are seeing massive benefits not only from China's avid wine drinkers, but also from its investors.

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Kering invites a Shanghai reporter to its headquarters and releases a PR video. (Kering)

Video: Kering Steps Up Its PR Game In China

The luxury conglomerate sends a Chinese reporter to Europe as it promotes the company to potential Chinese employees.

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Are Chinese Ad Agencies Behind The Curve When It Comes To Creativity?

According to one expert, China's "micro-managed" ad industry is struggling to keep up with the likes of Japan or Australia when it comes to producing award-winning campaigns.

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