Posts found in 'E-Commerce'
As the first global fast fashion brand to enter mainland China online first, Topshop aims to attract ShangPin's young, digitally savvy smartphone shoppers.
Alibaba has been trying to stamp out luxury fakes in order to boost its image for a U.S. IPO, but it's an uphill battle as long as demand remains high.
When it comes to embracing social e-commerce technology, "get there early instead of doing it later" is the key mantra for marketing maven Viveca Chan of WE Marketing Group.
In order to reach young Chinese consumers, the British fast-fashion retailer heads to the web instead of the streets of Shanghai or Beijing.
As e-commerce booms in China, the online secondhand goods shop secures the largest round of funding for any Chinese luxury site yet.