Posts found in 'E-Commerce'

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Luxury Marketing On WeChat: Why High-Tech Means High-End For Chinese Consumers

With 468 million monthly active users, China's top mobile messaging app is now a must for luxury brands that aim to keep their best customers engaged.

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Gilt vies with Chinese and foreign luxury e-commerce sites with the introduction of Alipay and Chinese-language services.

Gilt Goes Full Speed Ahead In China’s E-Commerce Market With Alipay Partnership

With the addition of Alipay and new Chinese-language services, Gilt is the latest global luxury e-tailer to make a full commitment to China's booming e-commerce market.

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Topshop’s Mainland ShangPin Launch All About Mobile

As the first global fast fashion brand to enter mainland China online first, Topshop aims to attract ShangPin's young, digitally savvy smartphone shoppers.

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"Dior" wallets for sale on Taobao.

Does Alibaba’s IPO Mean No More Fake Luxury Goods? Probably Not.

Alibaba has been trying to stamp out luxury fakes in order to boost its image for a U.S. IPO, but it's an uphill battle as long as demand remains high.

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Why Social E-Commerce Is A Game Changer For Niche Brands In China

When it comes to embracing social e-commerce technology, "get there early instead of doing it later" is the key mantra for marketing maven Viveca Chan of WE Marketing Group.

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