Posts found in 'E-Commerce'
With 468 million monthly active users, China's top mobile messaging app is now a must for luxury brands that aim to keep their best customers engaged.
With the addition of Alipay and new Chinese-language services, Gilt is the latest global luxury e-tailer to make a full commitment to China's booming e-commerce market.
As the first global fast fashion brand to enter mainland China online first, Topshop aims to attract ShangPin's young, digitally savvy smartphone shoppers.
Alibaba has been trying to stamp out luxury fakes in order to boost its image for a U.S. IPO, but it's an uphill battle as long as demand remains high.
When it comes to embracing social e-commerce technology, "get there early instead of doing it later" is the key mantra for marketing maven Viveca Chan of WE Marketing Group.