Posts found in 'E-Commerce'
Breaking into the China e-commerce market can be tricky for luxury brands—especially setting up payment systems that are preferred by Chinese consumers.
"Looking back, it seems like a foregone conclusion that Alibaba would win. But at the time, it was regarded as almost an impossibility," says Alibaba's former vice president in a Jing Daily interview.
The world's biggest online e-tailer's new investment in a U.S. site shows its faith that vintage e-commerce can gain cachet among China's luxury consumers.
E-commerce strategy, mobile marketing, and the power of KOLs will all be on the agenda for the fourth edition of China Connect, which has just been scheduled for March 6-7.
Luxury e-tailer ShangPin's launch of a new e-flagship model is part of a multi-pronged approach to gaining an edge in China's fiercely competitive luxury e-commerce market.