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The concept of Swiss quality has resonated with many wealthy Chinese, who are now looking at long-term investments in many aspects of the country.
With major luxury brands around the world rushing to release localized "Year of the Snake" items, and hoteliers rolling out the red carpet for Chinese tourists, the Lunar New Year holiday is clearly a key time for businesses to capture China's gift-giving and globe-trotting consumer.
Global luxury brands have been working overtime to think of ways to appeal to and take advantage of an influx of mainland Chinese tourist-shoppers, a group that has, according to a recent KPMG report, shown it is “able -- and willing -- to pay more.”
CIC and Ogilvy Public Relations recently joined forces for the “2012 Crisis Management in the Microblog Era” white paper, an analysis of 50 Chinese brand crises that unfolded online last year.
For premium brands, mobile is now the key to reaching China's tech-savvy, young consumer: not only to boost CRM and brand awareness and develop O2O strategies, but also to create tailor-made marketing and sales campaigns that are geolocalized to reach the right audience.