Posts found in 'Social Media'

Lane Crawford

China: This Week In Digital Luxury Marketing

A roundup of ongoing digital campaigns on China’s social media, featuring Ferrari, Lane Crawford, Kate Spade, Guess, and DKNY.

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China's new selfie apps feature brand tagging, where one shows off what one is wearing. (Pinco)

‘Brand-Tagging’ Mobile Apps: China’s Next Selfie Sensation

Apps featuring the capability to tag brands are making waves in China, providing a huge opportunity for companies to access the country's emerging middle class.

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Mandarin Oriental_crop

China: This Week In Digital Luxury Marketing

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Mandarin Oriental Hotels, Piaget, Vacheron Constantin, Swarovski, and Infiniti.

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Hublot_crop

China: This Week In Digital Luxury Marketing

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Land Rover, Michael Kors, Mandarin Oriental Hotels, Jaeger-LeCoultre, and Hublot.

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An image from Estée Lauder's Sina Weibo account. The brand was named by L2 Think Tank as the beauty brand with the second-best digital marketing strategy in China. (Sina Weibo/Estée Lauder)

5 Vital Ways Beauty Brands Can Break Ahead In China’s Digital Landscape

While a strong digital strategy is a key factor for beauty brand success in China, a new report finds that many major companies are still behind the tech curve.

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