Posts found in 'Fashion'


Bigger Means Better: Chinese Shoppers Love Massive Malls

A new survey of Asia-Pacific consumers finds that respondents in Greater China opt for big centers with many retail options for their shopping excursions.

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Montblanc Moon Phone

WeChat Case Study: Montblanc Taps Into Chinese Astrology With ‘Moon Phase’ Campaign

The watch and writing instruments brand recognizes the importance of moon cycles in Chinese culture with a new campaign to promote its watches with moon phase complication features.

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Why Brick-And-Mortar Retail Doesn’t Mean ‘Low-Tech’ In China

New technology aimed at enhancing customer experience and collecting data is changing the way retailers think about their offline boutiques.

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Building Against Reality: How Retail Brands Can Navigate China’s Real Estate Inefficiencies

High rent prices and powerful landlords make China a challenging retail environment, but there are several key strategies brands can take to achieve their growth goals.

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SS15 MASHA MA 10/01/2014

Function Meets Fashion: China’s Pollution Masks Take High-End Turn

In China's smog-choked cities, fashion-forward urbanites are making a virtue of necessity by protecting their lungs with masks that double as stylish accessories.

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