Posts found in 'Fashion'

THE Burberry Prorsum womenswear Autumn/Winter 2014 fashion show, which was live-streamed online and heavily promoted on Chinese social media. (Burberry)

5 Ways Burberry Beat The China Slowdown With Double-Digit Growth

As luxury brands continue to feel the effects of China's GDP slowdown and anti-corruption crackdown, Burberry has managed to stay ahead in the game with a digital-heavy marketing strategy.

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How Paul Smith Stands Apart In China’s Ultra-Competitive Retail Market

With an aggressive expansion plan for 25 China stores in five years, Sir Paul Smith travels to Shanghai to discuss what it takes to gain consumers' attention as the luxury sphere becomes increasingly crowded.

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Why Shanghai’s Glitzy Bund Is Losing Its Luster For Luxury Retailers

The historic area was originally a prime destination for luxury brands, but many are now closing their Bund boutiques in search of Shanghai's chic new hotspots.

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Lane Crawford Chengdu's contemporary menswear department. (Lane Crawford)

How Lane Crawford’s ‘Unique’ Business Model Defies China’s Anti-Graft Drive

Lane Crawford President Andrew Keith explains how the retailer's "self-gifting" status means its sales haven't taken a hit from China's corruption crackdown.

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IMG Fashion’s Tencent Partnership Aims To Boost Fashion Week China Exposure

A new deal inked with the organizer of Mercedes-Benz Fashion Week and the Chinese tech giant is the latest in a string of efforts to promote global runway shows in China.

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