Posts found in 'Fashion'
As luxury brands continue to feel the effects of China's GDP slowdown and anti-corruption crackdown, Burberry has managed to stay ahead in the game with a digital-heavy marketing strategy.
With an aggressive expansion plan for 25 China stores in five years, Sir Paul Smith travels to Shanghai to discuss what it takes to gain consumers' attention as the luxury sphere becomes increasingly crowded.
The historic area was originally a prime destination for luxury brands, but many are now closing their Bund boutiques in search of Shanghai's chic new hotspots.
Lane Crawford President Andrew Keith explains how the retailer's "self-gifting" status means its sales haven't taken a hit from China's corruption crackdown.
A new deal inked with the organizer of Mercedes-Benz Fashion Week and the Chinese tech giant is the latest in a string of efforts to promote global runway shows in China.