Posts found in 'Business & Finance'
As the consultancy predicts negative growth for China's luxury market this year, Chinese shoppers spending abroad are boosting global numbers.
This enormous group of young Chinese consumers expects the brands they're buying to be socially engaged and ready to make a difference.
Online research prior to travel is a crucial factor in Chinese luxury consumers' purchase decisions, according to the results of a new Nielsen survey.
Despite the current slowdown, new data suggests that China is still going to surpass Japan as the world's second largest luxury market in the next five years.
According to China marketing experts, brands are missing "one of the biggest marketing opportunities of the 21st century" by focusing only on China's younger consumers.