Posts found in 'Marketing & Branding'
Several brands across multiple sectors have taken to social media to appeal Chinese urban residents fed up with dangerous smog.
The luxury carmaker was able to create a viral hit with the announcement of its new brand ambassador.
A new survey finds that "made in China" is taking on a whole new meaning faster than anyone had imagined.
When it comes to global digital campaigns, one expert says that simply translating from English isn't enough to resonate with Chinese consumers.
In an interview with Jing Daily, Goodstein Creative Director Georg Warga discusses his viral Volkswagen campaign and what Chinese consumers want.