Posts found in 'Marketing & Branding'
Research by media agency Universal McCann finds that Chinese consumers are the world's most "curious" when it comes to learning about brands.
As Chinese travelers head abroad in record numbers, it's crucial for businesses hoping to attract them to get a grasp on what they're reading when they plan their trips.
Join Jing Daily and China Luxury Advisors on April 23 for an in-depth training session on creating an effective media strategy to reach the outbound Chinese traveler.
According to one expert, China's "micro-managed" ad industry is struggling to keep up with the likes of Japan or Australia when it comes to producing award-winning campaigns.