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Social Responsibility Could Be Key To Deeper Connections With Chinese Consumers

As Chinese consumers become more savvy and diverse in their buying power, will there be an opportunity for luxury brands to create a deeper connection through social responsibility?

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Smart branding is a must in the China market

Introducing: Columnist Paul Dien

In the ever-evolving marketplace, there’s no perfect formula. But there are smart ways to get your brand to the right consumer.

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