Chic Chinese shoppers outside a Chanel store. (Reuters)

Chinese Women and the Luxury Market: Moving Into The Driver’s Seat

Columnist Nick Cakebread discusses the ways in which female Chinese shoppers are having a dramatic impact on China's luxury market.

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The Plaza 66 shopping center in Shanghai. (theplaz/Flickr)

Think China’s Luxury Consumers Are All The Same? Think Again.

China's oft-mentioned "luxury market" actually consists of two very distinct groups, argues columnist Nick Cakebread.

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Five Things You Need To Know About Luxury Marketing

For the unfamiliar, marketing luxury brands comes with its own subtleties. Here are five things to think about when developing a successful strategy for a luxury brand.

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