Ji is the Shanghai-based writer and photographer behind the popular Chinese fashion blog Fossilized Seed, which focuses on emerging designers the world over. Ji holds an M.A. in Marketing from Beijing’s Renmin University and worked at international advertising agencies for seven years. After that, Ji shifted into the field of fashion design and is working to become a professional designer.
Old Lyric 店铺内1 (Photo by Old Lyric)

Old Lyric: A Shanghai Pioneer Of ‘Timeless’ Vintage

High-end secondhand boutique Old Lyric hopes to help the allure of vintage catch on in Shanghai.

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Marimekko 上海专门店

Marimekko’s Flower-Filled Designs Spring To Life In Shanghai

Following its first store in Beijing in August, the Finnish brand fond of bright colors and lively prints continues its foray into China with a second boutique in Shanghai.

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Shanghai’s Sneaker King Kim of KIROIC ‘Grows Up’ With Kinkle Workshop

Known for his innovative collaborations with major global fashion labels, celebrated sneaker designer Kim targets a more mature audience with his new leather shoe brand.

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Shanghai Fashion Web 2013. (Erica Ji)

Seven Companies On The Cutting Edge Of Digital Fashion Marketing In China

The first Shanghai Fashion Web conference convened 150 professionals to hear presentations on some of the most innovative digital projects in China's fashion industry.

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Mianhuatian in Shanghai. (Erica Ji)

No Hangers Allowed: Mian Hua Tian Guides Fashion-Forward Shoppers Toward ‘Inner Voice’

The chic new Shanghai boutique's clients may be on fashion's cutting edge, but they don't "follow fashion trends blindly," says its owner.

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Helen Lee. (Erica Ji)

Fashion Pioneer Helen Lee Reflects On Decade Of Design In China

Ten years after first founding insh, the established Shanghai-based is pursuing her expansion goals one step at a time.

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