Many major online retailers are now shipping to Hong Kong and mainland China

China Online: How To Capture The New Chinese Consumer

While it’s easy to be taken in by the numbers, many people fail to realize that engaging the Chinese consumer is harder than it looks.

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Chinese celebrities and fashionistas flock Lanvin’s creative director, Alber Elbaz (Image: Divia Harilela)

Lanvin Loves Beijing…But It’s Not Alone

The reality of the situation is that the Chinese market is not an easy one to crack. If history is anything to go by, it’s a lesson in patience more than anything else.

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Image: Divia Harilela

Hong Kong: A Real Fashion Education

As the gateway to China for the West and a style leader to the Mainland, fashion’s future lies in Hong Kong and beyond its borders.

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