Lina Zhang - Hogan Advertorial, Fall Winter 2014 - 6

How To Reach China’s Young HENRYs Through Social Marketing

China's high-earning urban professionals are ready to travel and spend on luxury—and brands need to be ready to reach them on the platforms where they're most active.

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Marketing Tips For China’s Upcoming Singles’ Day, AKA The World’s Biggest E-Commerce Event

Halfway between Golden Week and Christmas, China's Singles' Day netted more revenue than the United States' Black Friday and Cyber Monday last year.

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How WeChat’s 600 Million Users Spell Out Big Profits For Brands

The top Chinese mobile messaging app just hit a stunning 600 million users, and they can now use its payment system for online purchases.

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WeChat 5.0 Final Cover_mini

WeChat 5.0: How Brands Can Gain Big From Powerful New Features

WeChat just made its most extensive upgrade since its 2011 launch, and its new tools for both brands and consumers are designed to bring user engagement to another level.

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Clarins is aggressively localizing to leverage China's mobile revolution

From Follower To Member: The New Chinese Revolution In CRM And Mobile Marketing

In Western countries, online traffic is moving from Web and PC’s to mobile while, in Asia, consumer and tech entrepreneurs have leapfrogged directly into mobile, creating popular apps like WeChat, L...

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WeChat currently has over 300 million users

2013 Outlook: Premium Brands In China Can’t Ignore WeChat

For premium brands, mobile is now the key to reaching China's tech-savvy, young consumer: not only to boost CRM and brand awareness and develop O2O strategies, but also to create tailor-made marketing...

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