China's high-earning urban professionals are ready to travel and spend on luxury—and brands need to be ready to reach them on the platforms where they're most active.
Halfway between Golden Week and Christmas, China's Singles' Day netted more revenue than the United States' Black Friday and Cyber Monday last year.
The top Chinese mobile messaging app just hit a stunning 600 million users, and they can now use its payment system for online purchases.
WeChat just made its most extensive upgrade since its 2011 launch, and its new tools for both brands and consumers are designed to bring user engagement to another level.
In Western countries, online traffic is moving from Web and PC’s to mobile while, in Asia, consumer and tech entrepreneurs have leapfrogged directly into mobile, creating popular apps like WeChat, L...
For premium brands, mobile is now the key to reaching China's tech-savvy, young consumer: not only to boost CRM and brand awareness and develop O2O strategies, but also to create tailor-made marketing...