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Undergrads With Lamborghinis: A Look At China’s ‘Supercar Kids’ In California

A new video report features a luxury car meetup for the richest of the ultra-rich Chinese students studying at American universities.

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Montblanc Moon Phone

WeChat Case Study: Montblanc Taps Into Chinese Astrology With ‘Moon Phase’ Campaign

The watch and writing instruments brand recognizes the importance of moon cycles in Chinese culture with a new campaign to promote its watches with moon phase complication features.

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Kate Spade

4 Top WeChat Luxury Marketing Campaign Trends In China

China's most popular mobile messaging app has been developing sophisticated "mini-app" capabilities that have been important tools for luxury brands to drive user engagement.

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Luxury Marketing On WeChat: Why High-Tech Means High-End For Chinese Consumers

With 468 million monthly active users, China's top mobile messaging app is now a must for luxury brands that aim to keep their best customers engaged.

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