January 17, 2012

3.1 Phillip Lim Launches First Hong Kong Location

Lim’s New Harbour City Store Is Sixth Worldwide

3.1 Phillip Lim Hong Kong (Image: Butterboom)

3.1 Phillip Lim Hong Kong (Image: Butterboom)

Following the grand opening of his Singapore boutique, recently American designer Phillip Lim debuted his first standalone boutique in Hong Kong, a 800-square-foot space at Harbour City. Lim’s sixth store worldwide, the new location features clean lines and a stark minimalistic interior designed by Leong Leong Architecture. In addition to Lim’s latest collection, the store carries footwear, bags, sunglasses and belts.

Though not his first appearance in Hong Kong — Lim’s “4 x 3.1″ project for Lane Crawford made its debut in the city back in October 2010, and Lane Crawford has maintained a 3.1 Phillip Lim “Shop in Shop” for some time — the new location is an important step for Lim to (presumably) extend his brand within Hong Kong and function as a launchpad to a potential mainland China expansion. Though carried by Lane Crawford in Beijing, 3.1 Phillip Lim is still a rare commodity for brand-hungry Mainlanders.

3.1 Phillip Lim Hong Kong
Shop G310-311, Gateway Arcade
Harbour City, Tsim Sha Tsui
Tel: 2113 0311


Events / Fashion
Tag: 3.1 phillip lim, beijing, debut, Fashion 2... , More
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